Do Everything Better With Music
An all-new enterprise that’s built on the science and power of music to transform business, education, mental health, productivity, creativity, and more.
Our projects live at the intersection of music, science, technology, and medicine — all packaged in premium entertainment, media, and life-changing tech.
From the minds behind It’s All In Your Head: The Ultimate User’s Guide for Your Brain, and cofounder Peter Gabriel, Reverberation unlocks a world where we can all actively leverage the power of music to improve and enhance every aspect of your life.
Your brain’s general level of activity is characterized into five frequency ranges, from very slow all the way into overdrive. Click through below to learn what happens at each stage:
Delta waves happen during dreamless sleep and when you’re deep in a meditative state. Inside your head, this is as quiet as it gets.
Theta waves describe the slightly higher level of brain activity that occurs when you’re in that gray area between being asleep and awake.
Alpha waves are generated when you’re fully awake, calm, and unworried. This has been called the resting state of your brain.
Beta waves happen during your brain's active state, while you are alert and focused on interacting with the world around you.
Gamma waves are generated when your mind is at its busiest: when you are actively processing information, solving problems, or under intense pressure.
The book is our sweet spot and features a foreword by Peter Gabriel and conversations with two dozen of the world’s premier, pioneering neuroscientists from Harvard, MIT, Johns Hopkins, UCSF, and BrainMind, among several others.
It also includes personal interviews with David Byrne, Questlove, Mick Fleetwood, Hans Zimmer, Branford Marsalis, Sheila E., and Citizen Cope.
Select a chapter from the list below:
To wake up refreshed and alert, beeping alarms don’t help — they just rattle you. Try setting your alarm to wake you with gentle, melodic music.
For better focus at work, try listening to video game soundtracks, engineered as background music for puzzle-solving and other concentration-heavy tasks.
A couple has only a 2% chance of success if their musical tastes are in opposition, because our choice of music telegraphs important information about our value system.
The right workout playlist drowns out distractions and pumps up your enthusiasm — people who listen to music during their workouts exercise an average of 15 minutes longer.
To become more empathic, consider choral singing, which synchronizes your brain with the group and trains you to focus on the actions and emotions of others.
Be aware when you’re listening to music and drinking, music can make it harder to detect how much alcohol is in a serving, prompting people to drink more.
When people in creative fields listen to music, they work faster and come up with higher-quality ideas than when they work in silence.
Grocery stores and restaurants keep the tempo light and slow to make you stay longer and order more — Relaxing music can put you in a state where you’re more compliant and agreeable, whether you want to be or not.
If you’re trying to be more chill, aggressive lyrics increase aggressive thoughts and feelings. We are deeply affected by our music: not just in theory, not just during music-therapy sessions, but on an everyday basis.
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Founder Michael Hermann launched Wicked Cow (Reverberation’s managing partner) in 1995 as a TV production company, producing its inaugural project, Reverse Angle, a sports/entertainment show Michael hosted airing on Fox Sports.
In the late 1990s into the 2000s, Michael consulted for the CEOs of two of the most pop-culture-shaping brands of their time—FUBU and Maxim Magazine—providing a front-row seat to the power of these cultural titans.
In 2004, he transformed Wicked Cow into a brand strategy/business development agency spending the next decade helping to oversee such culturally iconic brands as The Notorious B.I.G., the Roberto Clemente Estate, the Julius Erving brand, Pelé, The Wiffle Ball, Inc., Big League Chew, among others.
In 2013, Michael co-founded with Derek Jeter, their content and media studio, Jeter Publishing, which featured a two-imprint joint venture with publishing giant, Simon & Schuster, and several best-sellers.
Next for Michael was the creation of Wicked Cow Studios, and its children’s book sensation, Lulu Is A Rhinoceros, which it co-created and published, yielding partnerships with Scholastic, Bonobos, BarkBox, The Ellen Show, Zappos, Target, and the African Wildlife Foundation.
Now, Wicked Cow is engineering a world-class brain brand through its revolutionary neuroscience-driven media company, It’s All In Your Head. Its brand extensions include a special-edition magazine collaboration with Time Inc., selling more than 94,000 copies in six months. It’s All In Your Head brand partners also include WebMD, 92nd Street Y, Seth Rogen’s Hilarity For Charity, BarkBox, and others.
Wicked Cow recently boasted two thrilling multimedia collaborations, one with Complex Networks for the Sneaker of the Year brand, and with Fast Company for Innovation By Design.
Michael was recently appointed to Fast Company’s Impact Council.
An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales.
He is an award-winning entrepreneur, and he has received over 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and Ernst & Young’s New York Entrepreneur of the Year Award. Most recently, Daymond is ranked #2 on LinkedIn’s Top 20 Voices, and appears on Real Leaders magazine’s list of the Top 50 Keynote Speakers in the World in 2022, a list of “real” teachers — people who speak from experience and gave us the assurance to keep going.
His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. His marketing firm The Shark Group offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. John is also an author of five best-selling books including his New York Times best-selling books, The Power of Broke (2016) and Rise and Grind (2018). In March 2020, John released his sixth book, Powershift, that walks through his tried-and-true process of how to transform any situation, close any deal and achieve any outcome through his own experience and vast network of industry leaders.
Finally, he’s celebrating his 13th season on ABC’s hit business show Shark Tank by acclaimed producer Mark Burnett. It has now gone on to win five Emmys and millions of weekly viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.
Craig is the friendly founder of hello products, the world’s first naturally friendly™ oral care brand. Hello became the fastest-growing oral care brand in the US by bringing performance, personality, ethics and aesthetics to the $40B global, daily-use category, and in the process, creating a brand that people don’t just use, they join. Hello was acquired by Colgate-Palmolive in 2020, where Craig now serves as Chief Innovation Strategist.
Hello was named to Inc. Magazine’s Most Audacious list as “One of the 25 Companies That Are Changing the World,” and has won the prestigious Red Dot Award, and the Good Design Award. Dubitsky himself was named to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers and doers, and hello was recently named by Inc. as one of the Best Places to Work.
Prior to hello, Craig was co-founder and creative lead at eos products, founding board member at Method Products, and strategic advisor to Seventh Generation, Boots, and various private equity funds. Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.
Born in London, England, Anna Gabriel moved to the US in 1992 to launch her career as a photographer and video director.
Her fine art photography has been exhibited in galleries in Sundance, Boston, New York, and London. She has also worked as a portrait photographer, photographing musicians including Iggy Pop, Moby, Nusrat Fateh Ali Khan and PM Dawn.
Anna has been directing music videos since 1997 and has worked with an array of global music stars including Joseph Arthur, Jesca Hoop, Emmanuel Jal, Adam Masterson, and Shelly Segal.
She directed the documentary/live concert films Growing Up on Tour: A Family Portrait, Still Growing Up: Live & Unwrapped and Taking The Pulse: Live in Verona.
Anna has also filmed and directed documentary work for non-profit organizations such as Happy Hearts Fund and Delete Blood Cancer.
In November 2009, Anna and Hunter Heaney founded the non-profit organization, The Voice Project. The organization supports activist/artists and musicians worldwide and the freedom of expression through art.
More recently, Anna created the multimedia photographic portrait series, EyeD, featuring an unusual and intimate glimpse into the souls of Lou Reed, David Byrne, Brian Eno, Tom Petty, Paul Simon, Eddie Vedder, Susan Sarandon, and Johnny Depp by photographing only their eyes.
The European edition launched Q3 2021 and the North American edition launched Q4 2022. It has been featured in the Morrison Galleries in NYC, LA, and at the Alaia Foundation in Paris.
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Joy Allen, Ph.D., MT-BC, is an accomplished clinician, researcher, and educator with extensive experience in psychological health, pain management, and trauma-informed education and supervision. She has presented on her work at several peer-reviewed conferences, including regional, national and international music therapy and music-and health-related conferences. She is the editor of Guidelines for Music Therapy: Adult Medical Care, and author of chapters on adult oncology, pain management, and medical music therapy. Allen regular consults with community and higher education leaders on music therapy programs and curriculum development. She continues to serve in numerous capacities for the American Music Therapy Association, including as the executive board chair for the New England region, as well as serving on the Research Committee, Assembly of Delegates, and the Judicial Review Board. Lastly, she has served as a reviewer for the following journals: Nordic Journal of Music Therapy; Voices: A World Forum for Music Therapy; and Music and Medicine: An Interdisciplinary Journal.
Allen routinely collaborates with educational, health care, and community leaders on the design and implementation of music and health-centered programs that incorporate music experiences to make an impact on the overall quality of life. This includes identifying health-related outcomes being addressed within these programs, as well as identifying the resources to ensure sustainability outside of structured individual and group experiences, whether this would be done through the process of trained community musicians, music therapists, and advocates, or through technological advances. In addition to chair responsibilities, Allen is the founding and acting director of the Music and Health Institute.
Peter Gabriel is a musician with an interest in technology and healthcare. He is a founder of Womad.org, bringing music and art from around the world to festivals in over 40 countries; WITNESS.org (integrating Human Rights with technology); and The Elders (theelders.org) with Richard Branson, bringing together a group of highly respected leaders, launched by Nelson Mandela. Having improvised with bonobo apes, Peter was blown away by their musicality and intelligence, and got the Interspecies Internet project going to explore the possibilities of non-human intelligence, and bringing many other species online.
Rich Antoniello is the founder and Chief Executive Officer (CEO) at Complex Media. After founding the company in 2003, Antoniello quickly established Complex magazine into a profitable powerhouse known for delivering a sharp editorial blend of pop culture and style trends.
Recognizing that consumers were increasingly migrating online for content, Antoniello oversaw the company’s expansion onto the web with the launch of Complex.com. In 2007, Antoniello formed Complex Media, Inc., a collective of 110 sites that forms a formidable hub for one of the most hard-to-reach demographics -- young males -- and one primed to make purchasing decisions.
Antoniello has successfully navigated both traditional print and new media worlds. He has played a vital role in making Complex Media what it is today: the definitive online lifestyle portal for young, influential males seeking the latest information on products related to their core passions.
Prior to joining Complex, Antoniello spent four years at National Geographic Adventure magazine, National Geographic Adventure Gorge Games in association with NBC, and Wenner Media’s Men's Journal. He began his career at Saatchi & Saatchi Worldwide where he handled media planning for Proctor & Gamble, Sauza, and Paddington Brands.
Antoniello is a graduate of the School of Management at SUNY's Binghamton University. He lives in New York City with his family.
Katie, a former Wisconsin Badger, is an associate producer at Reverberation. She is involved in production, editorial, content creation, and other processes that keep the machine running smoothly across the studio’s multimedia projects, starting with the Reverberation book at the core of the ecosystem.
She has helped craft brand assets and franchise partnership proposals for various media partners and brand sponsors, drawing from research, comps, and financials to inform ideas on how to work together across categories: digital, experiential, TV, film, museum, education, audio, etc.
Katie was an integral part of Reverberation’s inaugural editorial team which was responsible for the book’s foundational DNA.
She was responsible for project managing the production of Reverberation which included ideation, team management, research, and production.
Tod Machover is the Muriel R. Cooper Professor of Music and Media and director of the Media Lab's Opera of the Future group. Machover is an influential composer and inventor, praised for creating music that breaks traditional artistic and cultural boundaries and for developing technologies that expand music’s potential for everyone, from celebrated virtuosi to musicians of all abilities.
He has received numerous prizes and honors, including from the American Academy of Arts and Letters, the Fromm and Koussevitzky Foundations, the National Endowment for the Arts, and the French Culture Ministry, which named him a Chevalier de l'Ordre des Arts et des Lettres. He was finalist for the 2012 Pulitzer Prize in Music and was the inaugural recipient of the Arts Advocacy Award from the Kennedy Center for the Performing Arts in 2013. In 2016, he was named Composer of the Year by Musical America.
Machover is widely recognized for designing new technologies for music performance and creation, such as Hyperinstruments, “smart” performance systems that extend expression for virtuosi, from Yo-Yo Ma to Prince, as well as for the general public. The popular videogames Guitar Hero and Rock Band grew out of Machover’s group at the Media Lab. Machover is also deeply involved in developing musical technologies and concepts for medical and wellbeing contexts, helping to diagnose conditions, such as Alzheimer’s disease, or allowing people with cerebral palsy to communicate through music.
Adam is the founder of Neuhaus Ideas, an ideas production company. Before that, Adam spent 7+ years as head of development for 30for30, ESPN Films and ESPN+ developing 100+ storytelling projects across feature length documentaries, docuseries, scripted adaptations, digital series, 30for30 Podcasts and one music project. A committed advocate for an inclusive creative community, Adam is the founder of Headsets and Highballs, a community of media professionals and artists. He's a long time supporter of the Ghetto Film School, previously serving on the Board of Directors and currently serving on the Advisory Board.Adam also serves on the Board of Directors for the Bushwick Film Institute and proudly serves as a mentor for Unlock Her Potential.
Elliot has been an integral force in shaping the legal and business structure of Wicked Cow and its companies. Specializing in intellectual property licensing and corporate and commercial law, Elliot has overseen full protection of WCS’ IP in addition to assisting in negotiations for brand extension initiatives and media partnerships. His extensive litigation experience in both State and Federal Courts is second-to-none, representing his corporate clients in a variety of matters stemming from business-related issues, including employment litigation, shareholders’ rights, and contractual legal matters. With more than 30 years of experience in private practice and having served as Law Secretary to the Honorable Duncan S. McNabb in the Supreme Court, State of New York, early in his career, Elliot brings an invaluable wealth of talent to Wicked Cow.
A veteran digital music executive with over 30 years of unmatched experience, Bill Campbell is the CEO and Founder of Barefoot Media LLC, a consulting firm focused on assisting start ups with licensing, digital strategy, business and financial modeling, fundraising and negotiations. Barefoot’s clients extend across a wide range of verticals including, digital music, streaming video, media, beauty and fragrance, packaged goods, clean energy, film and TV. Clients have included Spotify, Square, Bytedance/TikTok, SoundCloud, Vimeo, Songclip, Tidal, United Masters and many others.
Prior to founding Barefoot Media, Bill was Senior Vice President, Global Digital Business, Universal Music Group as well as Senior Vice President, Global Digital Business at Sony Music Entertainment. His responsibilities included content licensing, channel development, and strategic partnerships for the distribution of the labels’ content across a variety of content delivery platforms.
Bill holds a JD from Seton Hall University School of Law and a BA in History from the University of Richmond.
Joe Sabia is a digital artist and development executive with an intuitive talent for conceiving viral concepts and formats. He is also the creator and interviewer behind Vogue’s iconic “73 Questions” series for Vogue and the interviewer of the annual “Billie Eilish, One Year Later” series for Vanity Fair.
For six years, Joe was the SVP of Creative Development at Condé Nast Entertainment, leading the development of digital franchises across the Condé Nast portfolio of brands. During his tenure, cross-brand subscribers on YouTube went from 1.7 Million to 48 Million. From 50M monthly views on YouTube to 550M monthly, all while revolutionizing the playbook on how celebrity promotion works on the internet.
In addition to giving a TED Talk, launching a YouTube channel with 300k subs, and being an advisor to Masterclass, The Moth and Outlier, he currently runs his own creative strategy agency/production company, Studio Sabia, whose clients include Audible, YouTube, Spotify, Netflix, Facebook, Instagram, Carnegie Hall, LA Phil and UNICEF. He is a classical music lover and amateur pianist, an unofficial cultural ambassador to the country of Georgia, has dual citizenship in Italy, and once drove from England to Mongolia in a Fiat Seicento for charity.
Paula Kaplan is an Emmy Award-winning television producer and media executive. Her three-decade career brings the integrity of original storytelling and deal architecture together with production expertise, talent discovery and management, and trusted, long-term industry relationships.
In her unique position at the intersection of platforms and creativity, Paula has left her mark at established global media companies like ViacomCBS, Inc., and NBC Universal, while also evolving with the landscape more recently at organizations like Universal Music Group, MasterClass, BBC, AwesomenessTV and Jellysmack. During her 20-plus year tenure at ViacomCBS, Inc., Paula led multiple teams as the Executive Vice President of Talent and Development, Viacom Digital Studios, Executive Vice President, Talent, Nickelodeon and Executive Vice President, Original Programming and Live Events, Nickelodeon. As the Executive Producer of Nickelodeon’s annual Kids’ Choice Awards, she’s credited with shepherding the show into a brand-defining event. Beyond cultural zeitgeist, the show demonstrated the ratings, top-tier talent participation and following to make it a must-buy destination for upcoming theatrical releases and consumer product advertisers.
While at Nickelodeon, Paula was instrumental in developing and launching key talent for the network, many of whom became pop culture icons such as Kenan Thompson, Ariana Grande, Emma Roberts and Nick Cannon. Most recently she played a key role in the reboot of “iCarly,” Paramount +’s most-watched comedy to date.
She currently serves on the board of the Jenesse Center Inc. in Los Angeles. Previously, she was a Board Member with the Juvenile Diabetes Research Foundation and was a Leadership Circle Board Member for Northwestern University, her alma mater.
Diana Saville is the cofounder and COO of BrainMind and leads BrainMind’s Neuroethics Initiative. She also serves as a scientific consultant to Reverberation.
Diana is also cofounder and president of Entrepreneur of Your Own Life, a science and technology entrepreneurship and leadership program for low-income college students, and Director of the Global Leadership Incubator, a partnership with the H. H. Dalai Lama which provides scholarship opportunities for exceptional Tibetan refugees.
Formerly the Chief Innovation Officer for the Angiogenesis Foundation, Diana is an expert in creative communication of complex scientific concepts. She develops educational multimedia for labs at MIT, Harvard, and MGH, and organizes international expert summits on scientific and medical topics. Her creative work has been featured in the Museum of Modern Art in New York, the Nobel Museum in Stockholm, at TED conferences, and at the World Economic Forum.
Diana studied biochemical sciences at Harvard College and began her creative work as a scientific animator while pursuing a Ph.D. in molecular and cellular biology at the University of California, Berkeley.